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Honda, one of the leading automakers, is poised to make a significant stride towards electrification by 2025 with the introduction of a new electric vehicle (EV) platform. The company has set an ambitious goal of making all its models worldwide electric or fuel cell-powered, running on hydrogen and emitting zero emissions, by 2040.
In North America, Honda is preparing for an electrification shift by partnering with General Motors to develop two EV models that will be available for sale next year. Additionally, Honda plans to release a larger EV model, utilizing a new platform, in 2025, a year earlier than originally announced.
Toshihiro Mibe, President of Honda, unveiled a comprehensive set of plans aimed at placing Honda at the forefront of the global EV market. He emphasized the belief that the value society places on environmental consciousness will only accelerate. Mibe stated that Honda will focus on investments and partnerships to actualize these goals.
Honda's vision extends beyond 2025. The company aims to produce more than 2 million EVs annually by 2030, solidifying its commitment to sustainability and reducing carbon emissions.
In Japan, where EV demand is steadily increasing, Honda plans to launch an EV model based on the smaller N-ONE model in 2025. Two more EV models are scheduled for release next year. In China, the largest EV market in the world, Honda has three EV models lined up for release in 2023: the e:NS2, e:NP2, and a concept vehicle showcased at the recent Shanghai Auto Show.
By 2027, Honda plans to introduce seven additional EV models in China. Furthermore, the company aims to achieve 100% electric sales in China by 2035, surpassing its progress in other regions.
The global automotive industry is embracing electric vehicles as governments tighten emissions regulations and tackle climate change. While Tesla and China's BYD currently dominate the EV market, established automakers like Honda and Toyota are striving to make their mark. These traditional giants possess extensive manufacturing expertise, but it remains to be seen if they can compete effectively in the EV landscape.
Some experts argue that despite the shift to EVs, the established automakers have valuable experience and knowledge that can be applied to the new era. However, others believe that the EV market presents new opportunities for emerging players, ushering in a fresh competitive landscape.
Toyota, a fellow Japanese automaker, has faced its own challenges in the EV market. The recall of its flagship EV model, the bZ4X, due to a defect with wheel hub bolts highlights the risks associated with venturing into new territories. Toyota previously focused on hybrid vehicles and hydrogen fuel cell technology.
The main obstacle to widespread EV adoption is the weight of batteries, which poses a challenge for vehicle development. Additionally, battery components, such as nickel, cobalt, and lithium, are costly and require a stable supply chain.
To address these concerns, Honda is collaborating with trading company Hanwa Co. to ensure a stable supply of battery materials. The company is also exploring the development of solid-state batteries for EVs, which offer advantages over the currently prevalent lithium-ion batteries.
Honda's 2025 platform, known as the "E&E architecture" (electric and electronic), emphasizes software, connectivity, and services that enhance the driving experience and can be updated over time. Competing in this realm will be a key focus for automakers.
Mibe acknowledged that Honda, like other automakers, has faced challenges related to the global shortage of computer chips, which has been exacerbated by the COVID-19 pandemic. To mitigate future chip shortages, Honda has established a basic agreement with Taiwan's TSMC, the world's largest semiconductor manufacturer.
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